It's <Helly Hansen>.
Helly Hansen is a clothing brand that started in Norway.
The reason this brand is going viral in Australia right now is...
...because the brand logo 'HH' reminds people of 'Heil Hitler.'
In fact, Australian neo-Nazi groups show up to protests wearing this brand collectively.
A pic of an Australian political influencer(?) rocking a full Helly Hansen fit.
Plus, T-shirts with '88' on them are also trending because H is the 8th letter of the alphabet, so they wear '88' (HH) shirts to protests.
"Users are baffled by how a normal outdoor brand became a neo-Nazi symbol, drawing parallels to how certain brands in Korea got a bad reputation because of 'thug' fashion."
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