Person A introduced themselves as the "initial whistleblower who reported Coupang's preferential treatment of its own PB (Private Brand) products, leading to the massive fine." Last August, Coupang was slapped with a 162.8 billion KRW fine by the Fair Trade Commission (FTC) for allegedly manipulating search rankings to push their PB items.
A explained, "The better our products sold, the more Coupang messed with us. They took popular items our staff worked their blood, sweat, and tears for and released identical PB versions." They further revealed, "They even went directly to our factories in China and elsewhere, demanding they supply the same products as Coupang PBs or bribing them to stop dealing with us in exchange for larger order volumes." "In the end, we lost our #1 selling products to Coupang PB, and the number of items stolen is countless," they lamented. "Even after the FTC issued the fine, they are still stealing from us to this day." They added, "While analyzing the damage, I realized we weren't the only ones. I decided to blow the whistle after seeing how even a small business selling 3,000 KRW medicinal herbs became a target of Coupang's 'item hunting'."
https://www.moneys.co.kr/article/2025123116323628071
"Users are absolutely disgusted by Coupang's 'item hunting' tactics, comparing their predatory behavior to greedy landlords and calling out specific PB brands like Gomgom and Comet for being part of the scheme."
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