As the whole nation mourns the passing of the 'Nation's Actor' Ahn Sung-ki, one brand is paying their respects. Dongsuh Foods hasn't forgotten the man who modeled for them for so long.
On the 6th, Dongsuh Foods expressed their deep sorrow, saying, "We offer our deepest condolences upon hearing the news of Mr. Ahn Sung-ki's passing." They added, "Mr. Ahn conveyed the comfort and warmth of a daily cup of coffee to consumers. We are grateful for the time he spent with us and will cherish his memory forever."
The late actor served as the face of Dongsuh Foods' coffee brand, Maxim, for 38 years from 1983 to 2021, holding the record for the longest-running model for a single brand in Korean advertising history.
The Maxim ads featured iconic lines like "I want to drink with someone who has a warm heart" and "Coffee, now it's about the aroma," delivered in Ahn Sung-ki's soft and trustworthy voice. These ads sparked many parodies, and he even won the 'Advertisers' Choice Best Model Award' twice, in 1995 and 2018.
"Netizens are feeling nostalgic about the legendary 'Maxim Grandpa' and his iconic voice, though some trolls couldn't resist dropping rival brand names or classic memes."
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