A famous game info leaker started pouring out all kinds of speculation, suggesting that Steam might make an appearance at TGA this time, and that Half-Life 3 might drop.
And Half-Life fans even coined the meme neologism 'Hopium = Hope + Opium,' raising their expectations through the roof, thinking, "Is it really coming out this time?!"
Naturally, there was no such thing as Half-Life 3...
21 years of waiting, all-time high hype, but when there was zero announcement, they collectively went insane.
Morons.
"The consensus is that HL3 is currently delayed because the leaker jinxed it, and it won't actually launch until we all have full Sword Art Online-style brain-dive capabilities."
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