Oxford (formerly Dongjin Industries) is a Korean toy company that makes building blocks. Since their stuff is so similar to Lego, everyone always rags on them for being Lego jjam/bootlegs.
"It's not just Lego jjam—it's practically the same as Lego. The only upsides are that it's cheaper and more durable than the Chinese stuff. Does it even have anything to compete against Lego?"
"Just focus on things Lego would absolutely never release."
"Survival 101: Go where Lego won't—military sets, IP waifus, and niche historical figures that make foreign collectors totally lose it."
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