It has always been standard protocol in South Korea that whenever a big company messes up, the CEO comes out, licks the floor, says 'we sowwy,' and just pretends to bow their head, and they'd get away with it.
But the CEO of the major corporation Coupang is different.
He's too proud to even bow his head in apology after flying over to Korea.
There is a reason why Coupang is able to make such a choice, though.
They’ve already placed former high-ranking government officials in every single department.
The External Cooperation Team is totally stacked with ex-top-tier government brass.
It's true Coupang is a jerk company, but I've never seen a CEO have this much nerve and treat the Korean people like literal dog sh*t. My dopamine is popping off.
On the one hand, seeing (US) Corp VS Korea throw down is f*cking hilarious.
(I bet Coupang's getting advice from the best legal eagles in the world, so the CEO acting like this means the Korean government literally can't legally f*ck them up.)

"Netizens are split between being impressed by Coupang's giant balls and cynical about how little the Korean government can actually do to stop the 'EZ' maneuvering by a CEO who 'doesn't speak Korean.'"
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