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The 2025 Game User Status Report just dropped, and the results are pretty shocking.

The number of active game users had previously gone up to 74%, but recently it’s been steadily falling, dropping down to 50%.

There are two main analyses for this. The first is that this is simply a normalization process after hitting a peak during the COVID boom period (2020–2022).

The other analysis is that games are no longer attractive enough, losing users to OTT (streaming) and short-form content (Shorts).

When you don't have time, Shorts give you that easy dopamine hit (dopamine 'ttal-kkak') just by watching. So why bother stressing yourself out playing games?

You can view the Game User Status Report for free at the following link.

Report (ALIO) Details < Research Reports < Content Knowledge < Korea Creative Content Agency (kocca.kr)