Coupang Chairman Bom Kim shared a management philosophy with key executives that included 'building an organization to fire workers, intentionally using profanity, and deliberately amplifying conflict.'
In March 2020, Kim sent an internal email titled 'Evaluation System for Promotion' to the 'Coupang Leadership Team' (CLT).
"Netizens are dragging the Coupang CEO for his toxic 'wartime' leadership style, especially pointing out the irony of a draft-dodging 'black-haired foreigner' using military metaphors while allegedly looking down on Koreans."
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