Is buying a Sungsimdang cake 'pathetic'?... It became a memory [Article ASMR] : Nate News
Even when I woke up at dawn to catch the 5:58 AM KTX train, I couldn't stop thinking, 'Why on earth am I doing this?' Even on the way back to Seoul with a cake in each hand, that feeling didn't totally change. But after experiencing the 24th and 25th—Christmas Eve and Christmas Day—I decided to fix that mindset. This whole investigation started from that curiosity: 'Why go this far?'
"While many find the tradition of waiting for a Sungsimdang cake wholesome and a great way to make memories for loved ones, others are annoyed by the lack of a digital queue system, accusing the bakery of using the long lines as a marketing stunt."
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