https://www.dogdrip.net/678373227?comment_srl=678382916#comment_678382916

Looking at that DogDrip post, it says whiskey and wine import values crashed to 1/5th between '22 and '24. It didn't make any sense that an import category would drop to 1/5th in just two years, so I looked it up. First, whiskey: https://www.mt.co.kr/living/2024/07/23/2024072216105058981

AI Translated Image

Comparing '22-'24, import volume actually rose slightly while the value decreased a bit. But it's definitely not a '1/5th crash' like the post claimed. Just in case, I decided to check the Customs Service statistics for wine myself. https://tradedata.go.kr/cts/index.do

AI Translated Image

Confirmed that wine import volume and value decreased slightly from '22 to '24. But wine also didn't drop to 1/5th. While the claim that import values decreased is consistent with the DogDrip post, saying it's down to 1/5th is way off. There was a huge spike in the market during COVID, and considering the global trend of Gen Z drinking less, it's undeniable the market is in a bit of a slump. But based on official stats, it's not a 1/5th crash. It's more reasonable to think there was a critical error in their data prep. All they had to do was a quick click on the stats site...