Why are all these thick & chewy cookie shop owners whining so much?

I see price hike posts f***ing everywhere, and they all sound exactly the same. They're always like, 'My customers kept scolding me and telling me to raise prices but I held out, but now I'm only making 500 won per cookie so I have to reluctantly raise prices with tears in my eyes,' blah blah blah lol. If you can't handle the costs, then just don't sell them. Why are cafe owners always like this?