Ufotable is the animation studio that made Demon Slayer go viral with its top-tier animation. But even before that, they were already famous for producing another series with insane quality that made it blow up. That series was...

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The Fate/stay night series, aka FSN.

In the 2010s, they released a TV anime (not even a movie) with such god-tier quality that it made the FSN series skyrocket. It became so iconic that everyone started associating Ufotable with the Fate series.

They maintained their reputation with high-quality movies later on, but...

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Once Demon Slayer moved beyond just being a hit and became the highest-grossing film in Japanese history, it took over as their flagship series. Now, Ufotable is pouring all their resources into the Demon Slayer movies, causing other anime schedules to be pushed back. Source: Sing-Bung Earth Village Gallery [View Original]