Ben-Bi-A (Mercedes-Benz, BMW, Audi): This is a nickname for the top 3 German premium car brands. They're also the most common import car line-up seen in Korea.
Po-Ram-Pe (Porsche, Lamborghini, Ferrari): This refers to high-performance supercar brands that are one level above the German trio. They are seen as symbols of success and are also the most commercially successful companies.
Bu-Ko-Pa (Bugatti, Koenigsegg, Pagani): If Po-Ram-Pe is the 'Big Three' of supercars, Bu-Ko-Pa is the 'Big Three' of hypercars, which are even higher tier. Unlike mass-produced brands, they only produce limited quantities, with prices ranging from millions to tens of millions of dollars.
The World's Top 3 Luxury Car Brands (Rolls-Royce, Bentley, Maybach): Not just supercars, but the 'Final Bosses' of luxury. In the modern era, they have moved beyond low-volume production and are seeing massive commercial success.
The World's Top 3 Mass-Market Brands (Toyota, Volkswagen, Hyundai): The top 3 car brands globally by sales volume. They dominate the markets in Korea, Japan, the US, and Europe.
The World's Top 2 EV Brands (Tesla, BYD): The two giants currently leading the pure electric vehicle market. Volkswagen and Hyundai follow closely in EV sales.
E-Ru-Sha (Hermes, Louis Vuitton, Chanel): This refers to the world's top 3 luxury fashion houses. They have high brand value but are also mega-corporations with huge commercial success.
Rol-Kka-O (Rolex, Cartier, Omega): The three most commercially successful watch brands in the world. They have the highest brand recognition in Korea and are the most sold.
The World's Top 3 Watch Brands (Patek Philippe, Audemars Piguet, Vacheron Constantin): While the Rol-Kka-O group is the most successful commercially, these are the ultra-high-end 'Holy Trinity' with the highest status. Prices range from $80,000 to over $8 million.
The World's Top 3 SPA Brands (Zara, H&M, Uniqlo): The global big three that dominate the casual fashion market. All three are giant corporations on par with luxury brands in terms of scale.
The World's Top 2 Sportswear Brands (Nike, Adidas): The global sportswear duopoly that splits almost the entire sports market between them.
The World's Top 2 Luxury Puffer Jacket Brands (Moncler, Stone Island): The most successful luxury down jacket brands. Adding Canada Goose and Moose Knuckles completes the global 'Big Four' luxury puffer brands.
The World's Top 3 Wireless Audio Brands (Apple, Bose, Sony): There are many brands in the audio industry, but since the shift to the wireless era, these three are the most successful in terms of both recognition and sales.
The World's Top 3 Gaming Gear Brands (Logitech, Corsair, Razer): The overwhelming global 'Big Three' gamer brands in terms of success and recognition in the gaming market.
The World's Top 3 Lighting Brands (Philips, Osram, GE): The global big three in lightbulbs and system lighting, whether judged by commercial success or technology.
The World's Top 3 Luxury Lighting Brands (Louis Poulsen, Flos, Artemide): While Philips, Osram, and GE are the most successful commercially, the ultra-expensive luxury 'Big Three' are Louis Poulsen, Flos, and Artemide.
The World's Top 3 Niche Perfume Brands (Jo Malone London, Byredo, Diptyque): The most successful niche perfume brands in terms of scale. They receive full support from mega-conglomerates like Estรฉe Lauder, L'Orรฉal, and LVMH.
The World's Top 3 Beverage Brands (Coca-Cola, Pepsi, Red Bull): Based on market share, the most powerful beverage brands globally. All three are massive corporations.
The World's Top 3 Food Brands (Nestlรฉ, Unilever, Danone): The world's largest food corporations. They own hundreds of brands and are mega-conglomerates with annual revenues reaching hundreds of billions of dollars.
"Users are typical DC-Inside denizens, swinging between self-deprecating humor about Korea's lack of brands, calling each other poor, and gatekeeping the tier of luxury brands like Hermes."
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