Following last year, another Chanel campaign dropped as soon as the new year hit.
2026 Chanel Coco Crush Global Campaign.
The hide-and-seek concept with Jennie as 'it' finding Gracie Abrams and other models is such a multiverse crossover lol. Itโs seriously insane how Jennie is always the main lead of the campaign... The video is actually fun so you should watch it lol. Even the BGM and Jennieโs voice are top-tier..
They say itโs already being displayed in Chanel stores.
Itโs damn cool how sheโs been the fixed face for the Coco Crush campaign at the start of every year for 6 years since '21..
Besides this, she's the first and most frequent Asian model to cover everything from fashion and bags to watches damn..
BLACKPINK Jennie BP
"Fans are losing it over Jennie's legendary 'Human Chanel' status and her 6-year streak, though there's always one person calling it '24/7 viral marketing.'"
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