- Related Post: The legendary Dubai Chewy Cookie incident finally happened lol

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The Dubai Chewy Cookie (Doo-jjon-ku) Craze and the Madness Behind It • 'Dubai Chewy Cookies' are causing a nationwide frenzy, leading to open-run phenomena. Business owners across all sectors are jumping on the bandwagon to cash in on the boom. • These cookies are a middle-eastern style dessert made by wrapping kataifi and pistachio spread in a marshmallow cookie. Despite the high price of 4,000 to 8,000 KRW due to imported ingredients and manual labor, they are popular for their taste, rarity, and 'Instagrammable' factor. • Recently, the evolution has turned manic, with a 'Giant Doo-jjon-ku' weighing 3kg and costing 300,000 KRW appearing. Even regular restaurants are using them as 'bait items' to boost sales. • However, as key ingredients became scarce, some shops started selling cookies filled with 'somyeon' (thin wheat noodles) instead of kataifi, sparking outrage. Consumers are criticizing this as fraud or 'playing with food.'

Source: Theory Gallery [View Original]