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For audiences who actually watch a lot of movies, the consensus is: there’s nothing to watch, and tickets are too expensive. But is there some way the audience can force more movies to open or lower ticket prices? That’s something only the theaters can do. The theaters just keep repeating the same line: 'If we lower the prices, fewer people will come anyway...' Seriously, even though tickets are way more expensive than before, if audiences just blindly bought them, would the theaters be so touched by the customers' sincerity that they'd kowtow, release tons more movies, and slash prices? I've never seen a 'good company' in Korea offer such revolutionary price cuts in my life. If 10-million-viewer blockbusters start popping off again at the current price point, they'll just say 'Let's stick with this, shall we?' Because that pulls in better profits.

So what's the situation now? If prices go up, service should improve, but service has been slashed to the bone, and it’s hard to even spot an employee. A lot of places now use kiosks for tickets and popcorn, basically giving older folks the 'entrance cut' and sending them home if they can't figure it out. In this situation, they just wail about 'Oh no, OTT is killing us,' while gritting their teeth, looking away, and dodging the problems most audience members point out. If they keep doing that, aren't they just naturally going to fade away slowly?