They're a Japanese boy group called BE:FIRST that's really hot these days.
In Korea, theyโd be like BTS?? But honestly, they're pretty skilled, especially for a J-Pop group.
I checked out their new song 'I Want You Back' MV and the visuals/aesthetics were real good.
They definitely stand out among the Japanese boy groups that have come out so far. TMI, my pick is Junon lololol.
"A masterclass in how *not* to run a viral marketing campaign. Everyone is clowning on the obvious spam comments and fake upvotes."
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