"Malatang"
Sure, Koreans love their spicy food, but...
It's a totally different kind of heat from the chili and garlic spice Koreans are used to, so it's definitely an acquired taste. But now, it feels like it's firmly established as a steady seller.
Personally, I thought it would be a flash-in-the-pan trend like Tanghulu, but now it feels like it's reached the same level of recognition as Tangsuyuk or Kkanpunggi among Chinese dishes.
"Netizens discuss how Malatang transitioned from a trendy snack to a mainstream staple, debating its localized spice levels and its massive popularity across Asia."
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