Something that's rapidly disappearing in Japan lately
Number of New Year's cards issued
In Japan, it's the norm to exchange New Year's cards if you have any semblance of a social life. People say that if you don't even send a card, it feels like the relationship has grown apart.
But despite that, the numbers crashed from over 4.4 billion in 2003 to 1 billion in 2024.
Considering we're in the age of email and mobile, I guess they held out for quite a long time...
"Netizens discuss the death of physical New Year's cards in Japan, blaming the digital shift and the economy, while noting that Korea is also moving toward mobile invites for everything."
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