Franchises that have been popping up like crazy over the last 1-2 years



Shabu-shabu buffet chains. I guess Shabu All Day makes sense since it's from the Myeongryun Jinsa Galbi family, but seeing all these other chains sprouting up makes me wonder if Koreans always loved shabu this much. What's the deal...?
"Netizens are dissecting the sudden explosion of shabu-shabu buffet chains, concluding that people are swapping greasy K-BBQ for the 'healthy' and 'un-bloated' vibe of hot pot."
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